Our unique approach
Performance branding
Performance is a common term in marketing, often used to describe practices that are measurable, repeatable and built to generate results. Branding, on the other hand, has long been seen as a hit or miss, hard to quantify and too often driven by design trends or instinct. We take a different view.
Our method is based on one simple truth: a brand is the articulation of your business strategy, not merely creative expression. That is why most of our work begins by looking closely at the business itself. We study how it operates, where it stands in the market and where it wants to go. This depth of understanding allows us not only to shape the brand but also to advise on how the business can improve its offering, creating more clarity and making execution easier.
We are committed to making our clients win in the market. By aligning strategy, communication and design, we help companies move beyond guesswork and build brands with real commercial strength.
Dedication: one client at a time
What makes Arnica Montana unique is that we only take on one client at a time during the phases of strategy, business depth and identity. This focus allows us to dedicate our full energy to each project without distraction. Unlike agencies that rely on constant marketing and social presence to attract volume, we rely on successful client work and referrals. This is a deliberate choice that allows us to focus on the work we are passionate about rather than chasing trends dictated by social platforms.
Our agency does not aim to be big. We aim to be the best. Serving one client at a time ensures every decision, every insight and every design is carefully considered and fully realized. When a client requires additional work, we continue supporting them, because our goal is clear: to help every client win in their market.
New clients are only taken on when capacity allows. This ensures every project in progress receives our complete focus.
Team structure
Arnica Montana was founded in 2025 by global creative director Alex Aráez, who has led work for Nike, Miro, WeTransfer, Tommy Hilfiger and HUGO BOSS, and collaborated with agencies such as AKQA, R/GA, Anomaly and Scholz & Friends. He also played a central role in the rise of Loop Earplugs, guiding the brand from startup to category leader and contributing to revenue growth from €12m to €126.5m during his time as global creative director.
Our structure is lean by design. Alex is the direct point of contact for every client, ensuring the highest level of expertise without layers of account management. Depending on the scale and complexity of a project, we build modular teams with trusted specialists tailored to each brief. This model combines the experience of a top-tier agency with the efficiency and focus of a dedicated partner.
Want to know what working with us looks like? See our process for new clients.